About us

Girly Girl Fashion is a privately held, online Canadian fashion boutique, founded by Latoya Sheila, July 2017. Latoya’s unique fashion sense and girly girl style, coupled with her business savviness, has been the driving force behind this successful startup brand. Our head office is located in Toronto, Ontario, but we ship worldwide. By 2020 Spring, we plan to have our first storefront in Toronto.

But who is Girly Girl Fashion for? It’s for all the women who want to tastefully display their shapely curves and embrace their inner girly girl and womanly beauty.

At Girly Girl Fashion, we handpick all our items, but are also creating our own lines of shoes, makeup, clothing and fragrances.

Our Italian made shoe collection, titled Latoya Sheila, is set to launch in 2018. The shoes and clothing will be designed and manufactured by Latoya and custom designs will be available for VIP clients.

We will also be launching our own fragrance and makeup line (Girly Girl Beauty) in 2018, so be sure to keep up with us on social media for the release dates!

Our shoe collection, makeup and fragrance will be available through this website and in department stores across Canada and the USA.

Our curated collection of apparel is awaiting you. Browse around, unleash your inner girly girl and shop ’til you drop!


Girly Girl Fashion’s vision is to be recognized as one of the top online shipping companies in the world, and known for fashion forward style!


Our mission is to provide an online platform where women all over the world can gather to shop for unique fashion forward clothing.


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